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Advertising Classes
Hello,
Im going to be holding classes in a local dance studio in the next couple of months and was wondering what are the best ways to get new customers with out breaking the bank. I am thinking about doing a groupon type deal but the numbers just arent working out. I am thinking Google ads, Facebook business page and maybe some online ads.Also what class structure works best? having an level type classes or have just pole classes where everyone is working on there own moves? I have been to both types of classes and liked leveled classes better however i felt the place i was taking them from was ripping me off financially and the classes were too long
Thanks,
mblakehttp://www.amorousfitness.com
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3 Replies
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Craigslist is free
See if you can hand out/put up fliers in your local grocery store and gyms.
See if you can get in touch with someone at local strip clubs. I know when I first went looking for classes around me that was one of the first places I contacted.
See if there are any local burlesque groups/hoop dancing places
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Craigslist is good.
Having a business FB is good too (a fan page or group or both)
Get a mailing list of interested people and put out a monthly newsletter
Groupon – okay, groupon is GREAT however you do have to be ready for the influx of business you may get. Our company just did groupon and we sold a TON so we had to be ready to have classes for everyone so they can start now. We had to have in advance a schedule of classes for our groupons to take so they can start immediately. I have some girls ADDICTED to groupon who train with us and one of them bought a boot camp special elsewhere and they told her they had sold too many groupons and wouldn’t be able to put her in a class right away – which made her really upset, so if you do that – plan ahead.
Go to local businesses that cater towards women and offer to leave flyers and take their too. Try – hair salons, spa’s, lingerie shops, local strip clubs, maybe some retails stores too.
Get a youtube if you don’t already have one and make sure your flyers supply the link for fb, yt, twitter, etc.
Also be sure to network with local dance academies that teach adult dance classes too – ofcourse you’ll want to be sure to promote them as well.
Also check http://www.livingsocial.com too.
Hope that helps!
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Thanks for the responses.
Actually the coupon is through living social. The deal they wanted me to offer would have put me in the hole about 18k because i have to rent out space from the studio and they take 60% of the sales. They also have a 12 month expiration on the coupons and you cant limit how many you sell so i dont think i will be going with them but we will see.You actually get business from craigslist? I didnt know they had a section for fitness type classes.
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