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studio owners making your website interresting
any suggestions to keep your site cool for your students?
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2 Replies
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Make sure it’s straight forward and easy to use and mobile friendly. People don’t want to spend a lot of time navigating a confusing website just to sign up for a class. I like to think my website is pretty straight forward but a lot of times I still get people calling questions when the answers are clearly written on the website. Generally people don’t really read the website, they just want to click and be done with what they came to do which is sign up for a class.
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First, I am not here looking for paid work. Internet consulting is my primary business tho. Have worked on the Internet since before websites.
I have an article that might be helpful for some although it needs some updating.
http://webjunk.com/guide-to-starting-your-own-web-siteA few bullet points.
*Your website should work across browsers, OS’s & Devices. If they have to upgrade their browser or you use flash which is not supported on some mobile devices, you already lost them.
*Your Home page is to gain interest further into your website. It should be concise, clear & lead further into the site.
*Your website should always lead to an “Action Item.” Many business website provide a wealth of information but in the end only hope visitors will use the contact information. An action item does not necessarily mean direct selling. Acquisition of contact information can often be more valuable as then you have multiple means of marketing to them directly.
*Your website should not be large in total file size. That includes graphics, videos, etc. Too often people will make a dazzling looking webpage. Those will be too large as many Internet users have connections with slower download speeds. Plus there is still a percentage of people on dial-up.
*Keep visitors engaged. There should be a page dedicated to regular changes that in this case your students will know to visit directly. It can contain images, video, text or news. Just as long as it will interest them. For businesses posts should be either educational or entertaining. As with Social Media marketing, businesses should not just repost the cool pic or article you found elsewhere. Personal pages they are great for, but people expect something more from a business and you will lose followers. Have worked with a number of fitness centers & gyms so this might help a pole studio. We put up posts of the progress (weight-loss, muscle building, competition) of gym members; exercise schedules to follow or exercise of the week; news of the health field. I also have a web-based Trivia game I wrote and for one gym update once a month. You should be asking your students what content they want to see as they are the people you are trying to draw in. They might prefer it through social media. Many especially younger demographics use social media more than visiting websites. Websites to them are for initial info. Of course you can link from social media to the website.Also want to highly recommend that you use Google Analytics. It is free and gives you full tracking capability of your websites usage, audience, visitors activity & how they reached your website. Make sure you setup a Filter to block it from tracking your own website visiting or all the stats will be skewed. I have been helping one person from on here with email marketing and in their Analytics am able to see how successful the email campaigns are for driving traffic to her website.
Especially pay attention to Bounce rate and Exit page.
Hope this helps some of you!
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