So I find it pretty funny that most of these posts are against it…I have dyed my hair many colors and have been from platinum to black and back. I have used peroxide, lemon juice, and bleach and have only had bad experience with the peroxide. Dried it out and some fell out but to me this is fine, I have very thick hair. I have done most of dying my hair by myself or with help from a friend at home. Hair salons have crazy prices these days. I've bleached my hair 3x from black. It was fine. And through all of that dying and the haircuts and straightening and blow drying, my hair has survived. Yes it takes a toll on it but only if you plan on doing it back to back. I do it about every three months. I've recently been to get my hair cut and they told me my hair was very healthy and bc I got two inches cut, no split ends right now. I'm bleaching my hair tomorrow and a week later, I will be dying it a light brown. I don't see why bleaching your hair seems to be put down as long as you have healthy hair.